I have weird thoughts,
people pay me for them.
I'm Alek, nice to meet you.
I love words almost as much as I love the stories they create.
I’ve written headlines that have taken over cities, scripts read by national treasures, and built a new voice for one of the world’s biggest brands.
Most importantly, I’ve written ads that have made my dad laugh,and he’s a difficult man to impress.
Drop me a message if you’d like to chat briefs, heavy metal,
or the mighty Spurs.
Photo taken just before running the Berlin half marathon in 2026 with zero training. 1:59:30 in case you’re curious…
Copywriter & Creative Director
aleklewin@gmail.com
Campaigns that have spilled out of my strange brain.
Surreal Cereal
Perkier
Badoo
SAVA Supermarket
Foxy Bingo
Bike ClubLines I told my mum about after I wrote them.
Some made it to print, some didn’t.
“Shopping season is in full bloom.”
For the most popular mall in Dubai.“6% Back on all school shopping? That’s A+.”
For a bank to advertise their back to school offering.“In a world full of snakes, here’s a ladder.”
For a mortgage company who were trying to change the game.
They didn't.“A cure for
basket cases.”
“We hope this massage finds you well.”
Who said e-commerce couldn’t be fun?
For a spa, of course.Places I’ve embarrassed myself at the
Christmas party.
Currently
Creative Director
Majid Al Futtaim
Dubai
(Not had a Christmas party here)
Previously
Senior Creative & Video Director
Nusa Studios
London
Creative Lead
Spin Brands
London
Freelance Creative
Neverland, 10Days, VICE, DEPT, RCP, Grayling and many many more.
London & Berlin